![]() Key metrics for measuring future success on each platform.Gaps, underwhelming results, and opportunities for improvement.Your most successful posts, campaigns and tactics. ![]() Who’s accountable for what on your team.Your target audience, their demographics and personas.Goals and KPIs for each branded account by platform.Impostor accounts and outdated profiles.Use our free social media audit templateto create a precise, up-to-date record of: Audit your social networks and contentīefore building your social media posting calendar, you need a clear picture of your existing social media accounts. … or watch this video if you’re a visual learner:ġ. ![]() How to create a social media calendar in 4 stepsįollow the steps below to create a lean and efficient social media content plan…
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